Tu je nekaj najboljših knjig o digitalnem in sodobnem marketingu, ki jih lahko preberete:
"Contagious: How to Build Word of Mouth in the Digital Age" by Jonah Berger
"Influence: The Psychology of Persuasion" by Robert Cialdini
"Permission Marketing: Turning Strangers into Friends, and Friends into Customers" by Seth Godin
"Crush It!: Why Now Is the Time to Cash in on Your Passion" by Gary Vaynerchuk
"Hooked: How to Build Habit-Forming Products" by Nir Eyal
"The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" by Eric Ries
"The Art of SEO: Mastering Search Engine Optimization" by Eric Enge, Jessalyn O’Brien, Rand Fishkin, and others
"Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses" by Joe Pulizzi
"Building a StoryBrand: Clarify Your Message So Customers Will Listen" by Donald Miller
"Digital Marketing for Dummies" by Ryan Deiss and Russ Henneberry.
Te knjige pokrivajo različne teme, kot so gradnja blagovne znamke, gradnja publike, viralno marketinštvo, uporaba vsebine za prodajo, optimizacija spletnih iskalnikov, itd. Pred branjem izberite knjigo, ki se najbolj ujema z vašimi potrebami in cilji.
Tags
Digitalni marketing